JoJo Siwa, born Joelle Joanie Siwa on May 19, 2003, has turned childhood fame into a multi-faceted empire. From dominating the screen on Dance Moms to creating a colorful brand loved by kids across the globe, the 20-year-old entertainer has become a household name. As of 2024, JoJo Siwa has an estimated net worth of $20 million, fueled by her ventures in music, merchandise, television, and digital media.
Let’s explore how JoJo built her fortune, from her early beginnings to her headline-making real estate decisions and everything in between.
Early Life and Rise to Fame
Hailing from Omaha, Nebraska, JoJo Siwa first entered the spotlight as a contestant on Abby’s Ultimate Dance Competition, but it was her energetic presence on Dance Moms (2015–2016) that made her a fan favorite. With her signature oversized bows and high ponytail, JoJo stood out as a performer and personality.
After leaving the show, she quickly capitalized on her fame, launching a YouTube channel, “JoJo Siwa Vlogs,” which became wildly popular with a younger demographic. Her music career took off in 2016 with the release of “Boomerang,” a song addressing cyberbullying, which resonated with millions of young fans.
A Music and Merchandising Powerhouse
JoJo’s appeal extended far beyond dance. Her music—including hits like Kid in a Candy Store and Hold the Drama—helped her secure a major deal with Nickelodeon, leading to branded television specials, product lines, and even a concert tour.
In 2019, she launched her D.R.E.A.M. The Tour, covering 52 cities across the U.S. and Canada, with later stops in the UK and Australia. These sold-out performances brought in millions and solidified her position as a top teen entertainer.
JoJo Siwa’s Signature Bows and Product Sales
One of JoJo’s biggest money-makers is her line of signature hair bows, which became a massive hit with young fans. Reports claim she’s sold over 40 million bows, though this figure hasn’t been independently verified.
Financial experts estimate that on a $9 retail price per bow, the net profit per unit could be around $2.50. With a standard celebrity royalty of 20%, JoJo may earn roughly $0.54 per bow sold, after production and marketing costs. That equates to a potential pre-tax income of $16 million from bows alone, and around $8 million after taxes.
This merchandise line also includes clothing, accessories, dolls, bedding, and toys, all sold at major retailers like Walmart and Target. Her influence in the children’s retail space has been compared to that of Disney Channel stars from the early 2000s.
Acting, TV Appearances & Brand Collaborations
JoJo Siwa’s reach extends into television and film, with appearances on:
- School of Rock
- SpongeBob SquarePants
- The Substitute
- Keeping Up with the Kardashians
- America’s Got Talent
- The Masked Singer
- High School Musical: The Musical: The Series
In 2019, she lent her voice to The Angry Birds Movie 2, and in 2021, starred in The J Team, a musical film on Paramount+ based loosely on her own life.
She made headlines in 2021 for her appearance on Dancing with the Stars, where she was part of the show’s first-ever same-sex dance partnership, finishing as runner-up. This not only elevated her status in mainstream entertainment but also cemented her role as a trailblazer for LGBTQ+ representation in youth media.
Real Estate Moves: A Teenage Millionaire’s Mansion
In February 2020, at just 16 years old, JoJo purchased a lavish $3.5 million home in Tarzana, California. The 6,000-square-foot Mediterranean-style mansion came with marble floors, fireplaces, a gourmet kitchen, a swimming pool, and even a custom “Fun Room”—complete with a Slurpee machine, candy bar, nacho station, and a 7-Eleven-style convenience setup.
In February 2025, she sold the property for $4.1 million, turning a solid profit. This real estate deal reflects her growing business acumen and investment mindset.
Personal Life and LGBTQ+ Advocacy
JoJo Siwa publicly came out as a member of the LGBTQ+ community in January 2021, becoming a vocal and influential figure for young queer individuals. In doing so, she demonstrated not only bravery but a willingness to use her platform for visibility and inclusivity.
Her relationships have also gained attention. She dated Kylie Prew, a close friend-turned-partner, on and off between 2021 and 2022. Later, she was romantically linked to Avery Cyrus, though they separated by the end of 2022. Despite public scrutiny, JoJo has consistently been candid and open with her audience, reinforcing her relatability and positive influence.
Awards and Recognition
Throughout her career, JoJo has earned numerous Nickelodeon Kids’ Choice Awards, including:
- Favorite Viral Music Artist
- Favorite Musical YouTube Creator
- Favorite Social Music Star
These accolades reflect not just fan love but her dominance across music, social media, and TV platforms.
What’s Next for JoJo Siwa?
As she enters her early twenties, JoJo Siwa is transitioning into a more mature phase of her career. While she continues to embrace bold fashion and bright aesthetics, she’s also exploring new artistic directions and business ventures. With her drive, industry knowledge, and devoted fanbase, she is poised for continued success—possibly reaching a net worth of $50–100 million in the years to come.
JoJo Siwa at a Glance
- Age (2024): 20 years old
- Net Worth: $20 million
- Profession: Singer, dancer, actress, YouTuber, entrepreneur
- Known For: Dance Moms, YouTube, signature bows, D.R.E.A.M. The Tour, Dancing with the Stars
- Home Sold (2025): $4.1 million Tarzana mansion
JoJo Siwa’s story is one of innovation, resilience, and reinvention. From viral dance clips to stadium tours and massive product lines, she’s far more than just a former reality TV star—she’s a modern business mogul in the making.
