Playboi Carti, born Jordan Terrell Carter, has built a remarkable career in the hip-hop industry. As of 2024, Playboi Carti has an estimated net worth of $9 million. His rise to fame came through his unique sound and energetic performances, securing lucrative record deals and brand partnerships. He was named one of the highest-paid hip-hop artists in 2017, reportedly earning over $8 million within 12 months. His revenue streams include music sales, tours, merchandise, and collaborations with other artists.
Early Life and Background
Born on September 13, 1996, in Atlanta, Georgia, Playboi Carti grew up in a middle-class family. He attended North Springs Charter High School in Sandy Springs, Georgia. Initially, he had dreams of becoming a professional basketball player but abandoned the sport after a conflict with his coach. Instead, Carti focused on music, often skipping school to work on his craft or earning a living at H&M. Eventually, he left his job and fully committed to his music career.
Family and Personal Life
Playboi Carti keeps much of his personal life private, but he has been linked to several high-profile relationships. In 2018, he began dating Australian rapper Iggy Azalea, and in 2020, the couple welcomed their son, Onyx Kelly. However, their relationship was short-lived, and they eventually separated. Despite his fame, Carti maintains a low-key personal life, often avoiding media attention regarding his family matters.
Musical Career and Breakthrough
Carti started releasing music in 2011, though much of his early work has been removed from the internet. His big break came in 2015, after moving to New York, where he stayed at a drug dealer’s apartment. It was during this period that he connected with ASAP Rocky, a major figure in the hip-hop industry. ASAP Rocky took Carti under his wing, mentoring him and helping him gain exposure.
By 2017, Playboi Carti had gained significant attention through hit songs like “Broke Boi” and “Fetti”, which he released on SoundCloud. His collaborations with Yung Bans, Lil Yachty, and Ethereal further solidified his presence in the underground rap scene. Carti also toured with ASAP Ferg and Lil Uzi Vert, increasing his visibility in the industry.
Debut Mixtape and Mainstream Success
In April 2017, Playboi Carti signed a major deal with Interscope Records and released his debut self-titled mixtape. The project featured breakout hits “Magnolia” and “Woke Up Like This”, which became viral sensations. The mixtape peaked at number 12 on the Billboard 200, receiving critical acclaim from major publications like Pitchfork, Spin, XXL, and PopMatters.
Following the mixtape’s success, Carti went on tour with Gucci Mane and Dreezy, expanding his fanbase.
“Die Lit” and Chart-Topping Success
In May 2018, Playboi Carti released his debut studio album, “Die Lit”, which debuted at number three on the US Billboard 200. The album was later certified gold by the RIAA and featured prominent artists like Nicki Minaj, Chief Keef, Young Thug, and Lil Uzi Vert. His unique style and production choices set him apart in the rap industry.
“Whole Lotta Red” and Continued Dominance
Between 2018 and 2020, many of Playboi Carti’s songs were leaked, gaining millions of streams online. Despite the setbacks, he officially released “@Meh” in April 2020, which peaked at number 35 on the Billboard Hot 100. The following month, he appeared on Drake’s hit single “Pain 1993,” which debuted at number seven, marking Carti’s first top-ten hit.
On December 25, 2020, Carti released his highly anticipated sophomore album, “Whole Lotta Red”. The 24-track project debuted at number one on the US Billboard 200, solidifying his status as one of hip-hop’s top artists. The album featured collaborations with Future, Kanye West, and Kid Cudi, adding to its commercial appeal.
Legal Issues and Controversies
Throughout his career, Playboi Carti has faced several legal issues. In 2017, he was arrested on domestic abuse charges after an argument with his girlfriend at Los Angeles International Airport. However, the charges were later dropped. In 2018, he was fined £800 for punching a driver in Gretna, Scotland, during a tour.
In 2020, he was arrested in Georgia on drug and gun charges, though he was released on bond the following day. Despite these legal troubles, Carti continues to be a dominant force in the music industry.
Influence and Legacy
Playboi Carti is known for his mumble rap style, innovative production, and high-energy performances. His influence extends beyond music, impacting fashion and youth culture. He has collaborated with brands like Nike and Vlone, further boosting his career outside of music.
As of 2024, Playboi Carti remains a leading figure in hip-hop, with millions of dedicated fans worldwide. With new projects on the horizon, his influence is only set to grow further in the coming years.
