Russell Wilson remains one of the biggest names in the NFL free agent market this offseason, but while fans and analysts speculate on his next landing spot, his wife, Ciara, is making moves of her own. The Grammy-winning artist and entrepreneur is stepping up her business ventures with her rum brand, “Ten To One,” as Wilson evaluates his football future.
Ciara’s Big Announcement: Taking “Ten To One” Rum to New Heights
On social media, Ciara, 38, surprised her fans with an exciting update. The singer-songwriter, known for hits like “Level Up” and “1, 2 Step,” revealed that she will be hosting an official bottle signing event on March 21 in Marina Del Rey, California. Ciara is a co-owner, investor, and director of “Ten To One,” a premium Caribbean rum brand. She shared the announcement with her followers, saying, “See y’all soon,” generating buzz ahead of the exclusive event.
Founded by Marc Farrell in 2019, “Ten To One” rum has expanded rapidly since Ciara joined as a partner in 2021. With Ciara’s influence and business acumen, the brand has reached new markets beyond the United States, including the United Kingdom, Dominican Republic, and other countries across the Americas. The rum’s Caribbean roots and modern twist have resonated with consumers, and Ciara’s star power has only amplified the brand’s global appeal.
This latest event in Marina Del Rey is part of a broader strategy to bring “Ten To One” closer to consumers and fans. Ciara’s involvement isn’t just promotional; she plays a direct role in guiding the brand’s creative direction and expansion strategy.
Russell Wilson’s Next Chapter: Searching for a New Team
While Ciara is focused on building her business empire, Russell Wilson is equally busy plotting the next move in his NFL career. At 36 years old, Wilson is coming off his first season with the Pittsburgh Steelers, after a well-documented departure from the Denver Broncos and an illustrious decade with the Seattle Seahawks.
In his lone season in Pittsburgh, Wilson recorded 16 touchdown passes and threw for 2,482 yards with a 63.7% completion rate. While the numbers weren’t career highs, they showed flashes of the precision and leadership that made him one of the league’s most respected quarterbacks.
As the free agency market heats up, teams in need of a veteran quarterback are undoubtedly watching Wilson closely. His championship pedigree, including a Super Bowl win with the Seahawks, combined with his reputation as a locker room leader, makes him an attractive option for franchises looking to stabilize the quarterback position heading into the 2025 season.
Power Couple: Ciara and Russell Wilson’s Life Beyond the Spotlight
Ciara and Russell Wilson are no strangers to the limelight, but they’ve always balanced their careers with a strong commitment to family life. The couple married in 2016 and have three children together. In addition to their individual successes, they often collaborate on charitable efforts and business ventures, including their “Why Not You Foundation,” which focuses on education and children’s health initiatives.
Despite their busy schedules, both Wilson and Ciara make time to celebrate each other’s victories, whether on the football field or in the boardroom. Ciara has been a constant supporter of Wilson’s career, frequently seen cheering him on from the stands, while Wilson publicly praises Ciara’s work ethic and entrepreneurial spirit.
Financial Powerhouses: The Wilson Family’s Net Worth
Together, Russell Wilson and Ciara have built an impressive financial portfolio. As of early 2025, Russell Wilson’s net worth is estimated to be around $165 million, stemming from his lucrative NFL contracts, endorsement deals, and business ventures. Ciara, with her successful music career, acting projects, and business partnerships like “Ten To One,” holds an estimated net worth of $30 million.
The couple has diversified their income streams, investing in tech, sports teams, and beverage brands, showcasing their ability to extend their influence beyond their core industries. Their combined net worth not only reflects their individual talents but also their strategic approach to brand building and financial growth.
What’s Next for the Wilsons?
While Ciara prepares for her high-profile bottle signing event in California, Russell Wilson’s camp is likely weighing multiple offers as teams finalize their rosters ahead of training camp. Whether Wilson will remain in Pittsburgh or don a new uniform for the 2025 NFL season is still uncertain. However, one thing is clear—the Wilsons continue to thrive both professionally and personally.
As the NFL world eagerly awaits Russell Wilson’s next destination, Ciara’s latest business move proves that the Wilson household is firing on all cylinders. Whether on the football field or in the business world, this power couple continues to command attention and deliver results.
