As Taylor Fritz climbs the ATP rankings, one person has been right by his side—Morgan Riddle, a digital content creator who’s redefining what it means to be a sports influencer in 2025. With more than half a million followers on TikTok and a thriving Instagram presence, the 28-year-old Minnesota native has become a stylish, outspoken, and strategic part of the tennis conversation.
Since beginning their relationship in 2020, Riddle and Fritz have emerged as one of the most recognizable couples in professional tennis. But her influence goes far beyond courtside selfies—Morgan is actively working to “make tennis cool again,” and she’s turning heads both inside and outside the tennis world.
A Midwestern Start with Global Ambitions
Born and raised in Minneapolis, Minnesota, Morgan Riddle didn’t grow up on the court. Instead, her childhood was surrounded by hockey, debate, and theater—not rackets and racquets. She later attended Wagner College in New York City, graduating in 2019 with a degree in English language and literature. While in college, she held leadership roles in her sorority and completed eight internships in PR, media, and marketing—laying the groundwork for her multifaceted career.
After college, Riddle briefly worked in real estate and later held jobs at companies like Food Network and Hollywire, before pivoting to full-time content creation.
How She Met Taylor Fritz
Riddle and Fritz first connected on Raya, an exclusive dating app, during the height of the pandemic. She had just moved to L.A. and was looking to meet new people. Their first date? Sushi and a viewing of the intense horror film Midsommar—a bold pick she later admitted may have been a bit “traumatizing” for a first meeting. Still, it worked.
The couple made their relationship official in 2020 and celebrated their three-year anniversary in June 2023.
Building a Brand: From Content to Commentary
What sets Riddle apart from other celebrity partners is her savvy use of social media to elevate both her brand and the sport her boyfriend plays. One of her most viral TikToks explains how tennis rankings and the tour schedule work, aiming to demystify the sport for younger, non-traditional audiences.
“I know tennis is relatively uncool and unknown in America,” she said in the video—which earned over 700,000 likes. While the post received some criticism, particularly from traditionalists, Fritz publicly supported her. During a 2022 press conference, he said, “I 100% agree with everything in that video. What she did was awesome for our sport.”
Netflix’s Break Point and Mainstream Spotlight
Riddle’s profile skyrocketed after she and Fritz were featured in Netflix’s Break Point, a documentary series from the creators of Formula 1: Drive to Survive. The show captured their lives on and off the court and introduced her to a global audience.
She gave fans a behind-the-scenes look at the experience on TikTok, expressing hope that the show could give tennis the same cultural relevance that F1 saw after Drive to Survive.
“The older side of the tennis fan base can be a bit resistant,” Riddle later shared, “but the Netflix series helped more people understand what we’re trying to do.”
Wimbledon, The US Open & A New Era of Tennis Style
From Wimbledon Threads, a video series collaboration with the legendary tournament, to launching tennis-inspired jewelry with Lottie NYC, Riddle is helping reshape the sport’s culture through fashion and storytelling.
In July 2023, she spoke to PEOPLE about how she and Fritz share a unified goal: “He does his part, I do mine… he always wanted tennis to be cooler for our generation.” That shared vision has driven much of their off-court success as a couple.
Whether she’s sharing her daily vlogs from Grand Slam events or giving outfit breakdowns, Morgan presents a curated but authentic look into life on tour.
Balancing Life on the Road
Riddle estimates she and Fritz travel together around 30 weeks a year, hopping between continents for ATP tournaments. It’s a glamorous life, but also a demanding one.
“We travel so well together,” she told PEOPLE. “We each have our own routines. He sleeps in, I go on my hot girl walks and film. It’s about understanding what the other needs to do to succeed.”
While they often spend holidays or special occasions apart or mid-flight, Riddle emphasizes that their teamwork-first mindset has helped them stay connected despite the demanding travel schedule.
From the Internet to the International Stage
In August 2023, The New York Times dubbed her “The Most Famous Woman in Men’s Tennis,” shining a light on both her influence and the scrutiny she sometimes faces. Riddle shared the downside of public life, noting that when Fritz underperforms, critics often try to blame her.
“The only time I really get nervous is when I see him getting nervous,” she told the outlet. Still, her sense of purpose hasn’t wavered.
Making Tennis Cool—And Inclusive
Morgan Riddle isn’t just trying to glamorize tennis—she’s trying to expand its reach. By making content that appeals to younger audiences, she’s helping tennis feel more accessible, especially to people who might not have grown up with country clubs and rackets.
“I grew up middle class in Minnesota,” she said. “Traveling the world felt so out of reach. I want other girls to know they can create this kind of life, too.”
From red carpets to courtside content creation, Morgan Riddle is proving that the modern “tennis girlfriend” can be an entrepreneur, influencer, and culture shifter—all while helping one of the world’s top players chase greatness.
